Joe Bucks Article Archive

Current Trends in SEO And What You Need to Know

Recent changes in search engines and emerging online trends have lead to a number of new developments in search engine optimization (SEO). In order to stay relevant in this shifting industry, it is important to keep up with some of the current trends in SEO. By incorporating new techniques...

Why You Should Focus On Organic Search Results Rather Than PPC Advertising

There is a simple answer to why you should concentrate on organic search results rather than PPC advertising: it's cheaper. With PPC, you pay to play. As such, it's a good way for new businesses to get a foothold in search engine rankings. Ideally, though, you won't have to do this forever...

Ways To Build Back Links To Your Web Site

Back links are some of the most important things determining search engine ranking. If your site is seen as popular and it has a number of links coming in, Google or another search engine will consider your site a better resource. It's sort of like a voting system: more links equals more v...

Five Common SEM Mistakes

A number of search enginemarketing techniques won't necessarily lead to a site being red-flagged or banned by search engines, but the site won't be as optimized as it could be. There are many companies and individuals trying and failing to optimize a site that are using outdated spamdexing...

Five Common PPC Mistakes And How To Avoid Them

Pay per click advertising can be one of the best marketing systems you ever use, or the biggest waste of time you ever make. The problem with too many marketing efforts is that people do not research the system ahead of time. There are as many pitfalls with PPC as there are with SEO or Web...

Top 5 Contextual Advertising Options

Contextual advertising does something that no print advertising could ever do—at least not yet. Ever see the movie "Minority Report"? The main character is walking through a busy section of a city and the billboards speak directly to the character based on his personal profile. It wi...

What Is Click Fraud And How To Avoid It

One of the main problems with pay-per-click advertising is the issue of click fraud. Pay-per-click advertising is a two way street. Not only do website owners pay a search engine, such as Google, to rank high in search engines for a certain keyword, but the same site very often puts Google...

Pay-per-click (PPC) Advertising - The Basics

Pay-per-click advertising is the most surefire way to bring in new customers. On the Internet, as with all business, it takes money to make money. You can write a lot of keyword-targeted content with the hope that people will find your site in search engines. If you don't have a high searc...

SEO Techniques You Can Do Yourself

Website owners may be surprised by just how many tools there are available for improving SEO, or Seach Engine Optimization. There are keyword analyzers, link analyzers, page rank checkers, and more. Some of these are free and some are not. However, just checking up on page rank or keyword ...

Top SEO Tools That Make A Difference

There are a number of different tools out there that can help you both determine and improve your search engine ranking. Many of these tools do a variation on the same theme. For example, there are several tools available which check you backlinks, page rank, domain popularity, and keyword...